Ideal Customer
Profile
What we deliver
Understanding of which accounts are ideal customers, why, and hands-on ICP activation across Sales, Marketing, Customer Success, and RevOps.
Value Propensity Analysis
Which profile of account features drive the highest win rates, deal sizes, and customer lifetime value.
Defined Ideal Customer Profile
A clear picture of the characteristics that make your best customer(s) and robust grading methodology.
ICP Feature Analysis
Understand which account factors predict higher win rate, retention, and expansion leveraging machine learning / advanced analytics.
Capacity Plan and Territory Design
Align capacity to ICP opportunity to have conviction in how many sellers you need, where to put them, and design equal + high potential territories.
Other activation services
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AI-Enhanced Account Plans
Give sellers comprehensive ICP named account guides to gain access and run the right prospecting “plays”, then build internal automated AI workflow capabilities.
Coverage Model
Based on how ICP buyers buy, cost to serve by segment, and current roles/capabilities, define how we cover the customer lifecycle.
Ideal Partner Profile
Define the ideal partner(s) to unlock more TAM, and access more ICP accounts based on segment buying behaviors and fit.
Customer Expansion Scoring Model
Grade based on ICP, incorporating relationship strength, current value realization, and whitespace.
Lead Scoring Model
Develop a robust lead scoring and routing process based on fit (ICP) and intent (buying signals); enhance with AI workflow automation.
“Interlock accelerated our go to market approach, bringing subject matter expertise and hands on practical build work across areas such as pitch decks, sales playbooks, target markets, and ICP profiles. Wouldn’t hesitate to work with them again.”
