Puebla, MX
Monserrath Moran
Subject Matter Expertise:
- Ideal Customer Profile Activation
- AI, Machine Learning, and Advanced Analytics
- Revenue Operations
Monserrath Moran is an accomplished professional with over a decade of experience spanning data science, finance, and SaaS organizations. She has excelled in optimizing processes, and driving actionable insights across Marketing, Sales, and Customer Success teams.
With a strong foundation as an engineer specializing in finance and an MBA, Monserrath leverages her analytical expertise and strategic mindset to scale businesses by improving customer journeys, standardizing processes, and increasing revenue efficiency.
Notable achievements include reducing churn rates to 5% through funnel optimization, increasing Net Promoter Score (NPS) by 10 points through data-driven initiatives, and establishing Inbound as the primary acquisition channel for new customers by implementing automated, traceable marketing processes.
Relevant Experience
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RevOps & Analytics, Multiple SaaS Companies
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Manager, Profitability Analysis, Banking Sector
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Entrepreneur, Small Business Owner
Outside of Work
Monserrath lives in Puebla, MX with her husband and 4-year-old daughter. She enjoys yoga, reading and sharing her love for board games with her family.