Medellín, Colombia
Santiago Pino Palacio
Subject Matter Expertise:
- AI & Automation in GTM
- Data Integration & Process Automation (iPaaS)
- GTM System Architecture & Optimization
As a Sr. GTM AI & Automation Consultant at InterlockGTM, Santiago specializes in building modern, efficient go-to-market engines for B2B Tech companies. His role is the critical link between GTM strategy and cutting-edge technology, ensuring systematic execution through intelligent automation and data coherence.
He leverages advanced iPaaS and Business Intelligence Tools to architect complex data integrations and to deliver actionable analytics, transforming disconnected data points into a unified GTM intelligence layer. A key part of his focus is pioneering the use of AI and advanced automation to enhance InterlockGTM's own consulting practice.
His hands-on experience as a founder, where he built a data consultancy from the ground up, complements his strategic MBA background. This provides a unique perspective that is both visionary and deeply practical, allowing him to design GTM solutions that are not only theoretically sound but also robustly built for real-world execution and scalability.
Relevant Experience
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Sr. GTM AI & Automation Consultant.
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General & Financial Management (GM / Director)
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Data Integration & Process Automation
Outside of Work
Santiago is based in Medellín. When he steps away from the keyboard, he thrives on outdoor adventures. Whether it's hiking the trails with his wife and their dogs or exploring off-road tracks on his motorcycle, he finds balance in nature and exploration. This love for bringing things together extends to his passion for cooking, particularly over a barrel or grill, where he enjoys hosting small groups of friends and family.