Sales Coaching Playbook

  • Align on a structured cadence across levels to systematize sales execution.
  • Ensure sales managers understand and exhibit what good coaching looks like.
  • Remove friction by aligning tools, KPIs, and reporting to coaching conversations.

What we deliver

Enable your sales leaders to be force multipliers, driving pipeline conversion, 
seller development, motivation, and performance management.

Coaching Conversations

Define the series of interconnected, structured meetings between managers and sellers, and managers and leaders to build systematic execution.

Coaching Conversations

Sales Operating Cadence

Align on when we execute different coaching conversations to build an operating rythym each week, month, and quarter.

Sales Operating Cadence

Coaching “What Good Looks Like” Template:

Show sales managers and sellers what good looks like, how to prepare, and what’s in it for them.

Coaching What Good Looks Like

Hands on Manager Coaching

  • Sales manager training
  • 1:1 shadowing & reinforcement
  • Aligning data / reporting to cadence

“What sets Interlock apart is their ability to step into my shoes, critically assess our situation, and provide practical, high-impact recommendations. They helped us implement a sales strategy and process specific to our business that sharpened our value-based selling approach. Cody’s strategic guidance on growth levers continue to give us clarity on where to focus for impact. Beyond strategy, Cody provided hands-on coaching to my sales leaders, helping them become more effective mentors, and partnered with our RevOps and SalesOps teams to make data-driven decisions.”

Ready to make your sales leaders force multipliers?