Target Segment Clarity

  • Define where we have the “right to win”(SAM SOM).
  • Segment your market by company size (spend potential) and use case (value proposition).
  • Build a holistic, enriched target segment company database.

What we deliver

Take a data-driven approach to understand target segment accounts to improve GTM efficiency and pipeline conversion.

Account Segmentation

Define your high potential and “opportunistic” market segments.

Account Segmentation

New Logo & Whitespace Potential Analysis

Understand which segments have greatest spend potential, with product-level penetration visibility.

New Logo White Space Potential

Market Segment Analysis

By segment, know where you've won before (current ARR), spend potential concentration (potential per account), and is the total opportunity big enough to care (total potential).

Market Segment Analysis

Customer & Prospect SOM Database

  • All prospects in SOM industries / target size bands
  • Enriched, with whitespace by product
  • Cleaned, de-duplicated and CRM ready

“Partnering with Interlock has been a game-changer for us. Their data-driven approach to segmentation & ICP, has driven focus for our demand gen. engine and significantly increased our pipeline quality. We brought them back to help us with Sales Execution, revamping our sales process and integrating AI use cases to drive efficiency. Their recommendations are practical, they understand SaaS and are fun to work with. Highly recommend.”

Kevin Stineman

COO, MedTrainer

Drive focus in your outbound motion

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